Your Hiring Machine · Blog

What a $100 candidate unlock actually buys you

No subscription, no pile, no paying for applicants you never wanted to meet.

November 3, 2026 · For HVAC and home-service shop owners

What does a $100 candidate unlock actually buy you?

A $100 candidate unlock buys you one candidate's contact info and full video interview — for a candidate you already previewed and decided is worth interviewing. You do not pay to look. You do not pay for the pile. You pay once, for one person, at the moment you choose them. That is the whole transaction, and it is the reason the price is per candidate instead of per month.

What you see before you pay anything

Before any money moves, you see ranked candidate cards. Every applicant has already completed the same video screening — experience, certifications, availability, and the must-haves for the role — and the results are scored and ranked. You preview the cards, compare candidates against each other, and decide who is worth your time. Starting costs $0, with a card on file, so the preview step is free in practice, not just in the headline. If no card looks worth interviewing, you unlock nothing and pay nothing.

What the unlock reveals

Unlocking one candidate reveals two things: how to reach them, and the full video of their screening interview. The contact info lets you call them directly instead of playing phone tag through a job board inbox. The full video lets you hear how they answer the must-haves in their own words — how they talk through experience, how they handle a customer question, whether they sound like someone you would send into a customer's home. The preview told you they were worth a look. The full video tells you whether they are worth an interview.

What an unlock does not buy

An unlock does not buy you the hire. It buys you the interview — the contact info and the full video for one candidate you chose. It does not buy a subscription, a batch of resumes, or a promise that this candidate takes the job. It also does not buy candidates you did not pick: every other card stays locked and unpaid. That distinction matters, because most hiring tools charge you for access to the pile. Here the pile is free to look at, and you pay only for the person you pick out of it.

Preview vs unlock, side by side

Preview (free)Unlock ($100)
What you seeRanked candidate cardsContact info + full video interview
When you payNothingOnly when you choose that candidate
What it decidesWho is worth a closer lookWho gets an interview with you
If nobody qualifiesYou pay nothingYou unlock nobody, so you pay nothing

The order is the point: look first, choose second, pay third.

When to unlock, and when to wait

Unlock when the preview answers your must-haves and the candidate is someone you would actually interview this week. Wait when the card leaves a must-have unanswered, or when you are comparing two close candidates and one more look at the previews would settle it. There is no penalty for waiting — the card does not expire on you, and waiting costs nothing. The expensive mistake in hiring is not a slow decision; it is spending owner hours on the wrong candidates. The unlock exists so the money follows the decision, not the other way around.

What does it cost to start?

Two doors, same pipeline. The Machine: $0 to start, card on file, $100 per candidate unlocked — you preview first, you pay only to reveal contact info and the full video. Done-For-You: $750 per month, and we run postings, pipeline, and screening for you. Both carry a 7-day trial. Machine guarantee: nobody worth interviewing, you pay nothing. Done-For-You guarantee: cancel before day 8, you pay nothing.

Start with Your Hiring Machine

Is this right for a small shop?

Yes, if hiring is the bottleneck. The sweet spot is a shop with 5 to 20 employees, hiring 3 to 10 people a year, where the owner or office manager is the hiring department. If the shop already has an HR team and an ATS, this is not built for it. If the owner is still reading every resume and returning every call, paying per candidate you actually choose is cheaper than paying with your week.